Over all these years, I have noticed that business can be either really easy or super complicated.
It simply has everything to do with who you are doing business with.
Having to do business with people who don’t care about you and see you as a dollar sign over complicate things. There is all the constant upselling or bait & switch stuff. Of course, there are those that are just straight dishonest from the very beginning. Those are the worst. However, there is another side of that business relationship coin. This is represented perfectly with the way my HVAC company treats me. They want me as a customer. I have been with this HVAC company for over 20 years. They actually appreciate and reward that loyalty. Our HVAC folks are great, honest and ethical people. These people are also highly professional and incredibly knowledgeable. When we started with them, the owner was just starting out on his own. He had been a highly respected HVAC tech but had decided to go out on his own. I was able to get to know him through a friend at church. We had recently moved to town and the HVAC in our home was ready to be replaced. We knew this going in but it happened sooner than we had expected. The first time I met with him, I was taken by his enthusiasm and knowledge. It was one of the easiest business decisions I ever had to make. That was well over 20 years ago. And, I have never regretted that choice for a single minute.