Anyone with a corporation knows that clients can be unquestionably fickle! Consumer trends change every day and the average client does not guess to know what they want until they see it. It’s important to have a good digital advertising program if you want to keep up with consumer trends, but digital advertising is using the internet and media to target clients with advertisements for your product or brand. I thought that I would be just great without hiring a digital advertising supplier to advertise my growing website. I established everything on my own and I was unquestionably proud of the work that I completed, and the logo and the graphics look good and my programming was impeccable. I even venued some analytics programming so I could attract clients moving around the whole website. It only took a couple of weeks to realize that the clients coming to my website weren’t entirely buying any items. I had received plenty of traffic and I had clients always on the website, but the traffic wasn’t producing any real sales. I finally broke down and hired a supplier that specializes in digital advertising and conversion optimization. It took a couple of months to change things around, although I received info on exactly why I wasn’t reaching the right clients. I still consult with the digital advertising firm from time to time, but the more than five months that I used them full time was enlightening. They unquestionably turned things around for myself and others and they are the number one and only reason why the corporation became a success. The internet changed everything for us and boosted our sales by 400% in three consecutive years.